There are certain fundamental laws that everyone has to follow: what does up must come down, energy cannot be created or destroyed and you really need a call to action at the end of your blogs, landing pages, etc. Sir Isaac Newton may not have known much about call to actions, but today’s businesses and marketers need to know what makes a CTA effective for potential customers.
Haste Makes Waste
Many people take CTAs for granted. Slap a quick call us for information at the end of the blog and be done with it, but writing a quick CTA may mean losing out on potential clients. Instead of putting in a quick last minute CTA button, think about what you want your customers to do. Do you want them to call for a quote? Download an eBook? Contact you via phone?
An effective CTA is specific and designed to get a specific reaction, a reaction that reinforced throughout the copy.
Repeat a Keyword Phrase
A keyword phrase is more than just something for search terms. A good keyword phrase can be part of your brand and something that continues far beyond the search box. Have it in the header, in the copy and finish it up in the call to action. The customer goes into the article or web page with that phrase already on their mind. You reinforce it throughout the copy and incorporate it in the CTA.
By the time they hit the CTA, the have already equated clicking the CTA button with that phrase. If you don’t want to use a keyword make sure it’s something the customer equates with a benefit. You want to repeat it so when they see it on the call to action button, they equate that benefit with clicking on the button.
The Limited Time Sale
The limited time sale or offer has been around for decades and maybe longer. You create a sense of urgency that makes the customer want to click through so they don’t miss out on an opportunity. It could be something like an eBook that regularly costs money is available for free for a limited time or get a product at 15 percent off, but only until the end of the day. Your call to action should include urgency phrases like last chance, limited time offer or going fast. It makes the customer believe there is scarcity of the product or only a short time frame to get the deal.
Make It Stand Out
Your call to action button needs to be something that pops of the screen. It should be different from the color scheme of the rest of the page. If your CTA button blends into the page, then they might glance right over it. You can also use color to facilitate a specific emotion. Bright yellow and orange can energize your customers and get them excited. Purple is the color of royalty and creates a sense of luxury and blue is trustworthy. One color you want to avoid is gray as it’s the Eeyore of colors. It might as well have a storm cloud over it and customer won’t click on it.
Source: Allwebpromotion
