Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results; however what we do know for certain is that they are very important.
Backlinks should be natural; this means that a website must not use artificial ways to create backlinks for their own websites. The quality of links is far more important than the quantity.
Source: Wpbeginner
